Some countries have the advertisement creative linked to the spot information.
If this is the case - when you are in the Detail drilldown tab - you can double click on a spot and the creative for that advertisement will show. Video, sound and still images can all be viewed in this window if your data has access.
The creative will be viewed in a window that opens above the detailed drilldown table. This is effectively an embedded media player that accesses a media player on that machine (most likely the Windows Media Player but AQX can designate a specific media player if required). As such most settings for the media player can only be changed within the media player itself.
How to make the media player Full Screen
Once the creative is in the media player - you can double click on the image to make the image full screen. Double clicking again will minimise it back to the original window size.
How to download the creative
The two white downward facing arrows in the bottom left of the screen under the play button allow the user to download the creative to their own machine. Clicking on these arrows will send the creative to the location specified in the Settings button of the main toolbar. The creative settings can be found under 'Creatives' in the User tab. Check on the Cache Locally option and then press the Select cache path button to browse to the location you want to save the creative to. The default option will be the My Documents folder of that machine.
How to view a Thumbnail of the creative
To view a thumbnail of the creative - check on the Display thumbnails box in the top right hand corner of the Detail tab. This will add in an extra column in front of Description at the far left with a thumbnail of the creative.
How to close the Creative media player
Click on the orange arrow on the left side of the black window will close the window down.