eTAM Manual
How to build a Schedule in eTAM Visual Schedule Builder
Fusion Elements > Report Types > eTAM Visual Schedule Builder - "Singapore Only - Only Panel Database Supported" > How to build a Schedule in eTAM Visual Schedule Builder

The eTAM Visual Schedule builder (VSB)  is designed to easily build a schedule which can contain various variables such as reach and frequency by using a spot selection format.  The spot selection tab can be set to display days on either rows of the columns, while an "All Stations" feature saves time by allowing spots to be placed across all selected stations:

To build a a schedule:

  1. Open an eTAM Visual Schedule report via the main tool bar; "New>eTAM Visual Schedule builder". The report may open as a blank report or a complete report layout has already been set depending on the set-up.  However in either case, the report layout can easily be customized using the layout assets.
  2. In the media tab - select the required channels.  In this example History, Animal Planet etc.  Note that in the VSB report, the lowest media level is channel.
  3. In the Period tab - select the plan weeks/survey weeks required.  See week averages for more information.
  4. In the day part tab - select the day part required.  Day parts should be selected if the schedule requires specfic spot placements or if day parts have different costs associated to it. If no day part is selected it will default to "all day".
  5. In the data type tab - select the required data type for the report.  Common data types used for schedules can be found in the R n F selection screen which can include the following:
    • Cume Reach (RF)
    • 1+, 2+ etc
    • TARP (Standard screen)
    • Spot Count
    • Ave Freq
  6. Go to the Spot Selection tab (see below) - enter the required spots
  7. Once all spots have been entered go back to the report tab. If required, build a report layout and run the report.

 

Spot Selection Tab

The selections from the above steps determine what variables are visible in the spot selection screen.  In below example, the day parts of Peak and Off Peak is on the rows.  Generic plan weeks 23-26 2017 is on the columns.

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 There are five sections spot selection screen:

To enter spots:

Simply enter the required number of spots per day part.  In the above image 10 spots has been placed for each week for peak which is a total of 40 spots.

Users can multi select cells and then enter the number of spots - this will apply the same number of spots for the selected cells.

Users can merge cells by right clicking on multiple rows then select 'merge cells' - this will then allow you to create a 'flighting' schedule

 Add Custom Spots Tool:

This tool allows uses to enter spots using a drop down menu, which allows spots to be entered for a specific channel, date (day) and a specific time within a day part.

  1. On the Add Custom spot menu, select the stations avaialable
  2. select the required date
  3. select the day part
  4. enter the required time from and time to - NOTE that entering a time outside of the selected day part in step 3 will be invalid (as shown delow)
  5. Click the "Add" button