There are various types of demographics in the ratings data which users can create and analyze; Individual, Household, Co-Viewing, Solo-Viewing and Co-Habiting.

Individual Demographics analyzes the individual respondents viewing behavior whereas a Household will delve into an entire household viewing.  The Co-Viewing, Solo and Co-Habiting allows the user to analyse the respondents viewing behavior with others in their household i.e, are they watching television alone, with other members of their household or watching television by themselves. 

In addition to the above, CMV data is also available in eTAM (Singapore Only), however this will not be visible unless you subscribe to the data.

Note, that when creating Co viewing and Co habiting demos, the results displayed will be the Base Demo's viewing .

 

Co-Viewing

Co-Viewing demos allows users to analyze respondents who are watching television together in the same room.  In the example below, a Co-viewing demo of p25-54 watching with Ch 0-4.  The household that will be counted is the household that has children in the same room.

 

 

Co-Habiting

Co-Habiting demos allows users to analyze respondents and their living arrangements.  In the example below, a co-habiting demo has been created witha base demo of P25-54 who lives with children 0-4.  The household that will be counted is the house that has children.

 

Solo - Viewing

Solo - Viewing demos allows users to analyze respondents who live with others but who watches television alone.  In the image below, a base demo of P25-54 has been created; the viewing that will be displayed is the solo viewer in the household.