The Summary Tab in drilldown summarises by media outlet the Spend ($), Volume (Vol) and Incidence (#) for the cell drilled down on. This table can be sorted as required using the Sort and Filter functions as outlined in Sorting in Detail Drilldown and Filtering Spots in Detail Drilldown.
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NOTE: If there is only one media type then a Grand Total figure for all three will be found at the bottom of the table. If multiple media types are involved there will be no Grand total for the Volume column as the different volume figures cannot be added together. |