The Analysis Drilldown tab provides a number of different analyses to breakdown the data drilled down on.
The analyses shown can change depending on the media type in focus at that time. Also - only media types that have sufficient spot information will be shown in Analysis Drilldown. Thus dependant on the data - some media types will not be available in this tab & a message will appear to indicate this (unless you have drilled down on multiple media types in which case it will just not appear under the Media are of the Tree view)
There are up to three type of analyses available in the Analysis tab. They are:
- Overview - lists the Spend, Incidence and Volume for each size/length of advertisement utilised for that data. The information shown for Broadcast media differs slightly to others though.
- PIB (Position in Break) Analysis - applies to Broadcast media only & provides for each ad length a breakout of First in break, Last in break and other by Outlet
- Breakout Analysis - For Broadcast media shows a peak/off peak split of Spend, incidence and volume for each outlet and each size/length of ad. For other media lists the Spend, Incidence and Volume for each size/length of ad.
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TIP: These can be shown or hidden on screen by clicking on the black arrow beside the Analysis name. |
The information shown in the analysis drilldown can then be further filtered by making selections from the Options button in the slider bar. The item with a black dot or cross beside it is the item/s shown on screen.
