The Options tab allows the user the option to include various elements of audience measurement such as to include guests or change the minimum viewing minutes.
Options Screen Layout
Image Title
Guests
You can exclude or include guests in your report or have the option to run both.
Option to display "With Guests" and "Without Guests" |
|
Viewing Minutes
Allows users to specify how many minutes a viewer must have watched to be included in the calculations. Only affects Reach calculations and indirectly Viewing/Viewer and Average TSV.
- Viewing Minutes - The total number of minutes a viewer must have viewed the time zone/episode or program to be included in the calculations.
- Viewing Minutes % - The percentage of program watched by the viewer.
- Continuous Viewing - Whether the viewer must have viewed the continuously the specified number of viewing minutes in order to be included in the calculations.
|
|
Time Shift Session and Time From Broadcast
Allows users to specify which Time shift viewing to be included in the report. Leaving this option blank will default to Consolidated Session
- Consolidated 7- Live + As Live + Time Shift viewing
- Consolidated 28 - Live + As Live + Time Shift to 7 + Time Shift 8-28
- Live - Viewing of television broadcast content as it is broadcast live
- As Live - Viewing of recorded television broadcast content that occurs within the same research day (2am to 2am), but is actually viewed at a different time to the original live broadcast time
- Time Shift 7- Viewing of recorded television broadcast content of up to 7 days after the live broadcast time
- Overnight - Live + As Live Viewing
- Playback 7 - As Live + Time Shift viewing
- Time Shift 8-28 - Viewing of recorded television broadcast content from 8 days to 28 days after the live broadcast time.
- Time Shift to 28 - Playback viewing after the research day of broadcast and up to 28 days from broadcast. 'Time Shift to 7' + 'Time Shift 8-28'
- Time From Broadcast - Allows users to specify at what point from recording the broadcast did the viewer watch the program
Rate Durations
Demographic Attributes
Allows users to pick and choose what attributes to be displayed when the "Demo Attributes" widget has been selected or when Demographic Attributes has been place on the rows. Not to be confused for building demographics in the Demo tab, although it does contain the same information.
Lead in/Lead Out
Lead in/Lead Out enables users to analyse audience who have watched a predefined duration prior to the next program/or time band starting.
Lead-In Options
- Qualifying Period or a program or time band. First "x" number of minutes of a program or time band viewers should watch to meet the criteria.
- Qualifying Viewing Criteria - the minimum number of minutes or percentage viewed of the Qualifying period. Can be set to continous or non-continous
- Lead Period - "Y" Number of minutes before the program or time band ("X")
- Lead Period Viewing Criteria - The minimum viewing in "Y", viewers must have watched to meet the criteria.
In the image below, the qualifying period is the first 10 minutes of the time pand or program; of which viewers must have watched 5 contious minutes to meet the qualifying viewing criteria.
Lead in Options
The lead period is the 10 minutes before the qualifying period (program or time band) of which viewers must have watched 5 mins continous.
Using the above example, Cleverman-LE aired 2131-2225, has a Lead-In Audience of 346,579. These viewers watched 5 continous minutes of the first 10 minutes of Cleverman-LE (2131-2141) and watched 5 continous minutess in the 10 minutes prior (2120-2130)
The Lead-Out is similar to Lead-In however it will display the Average Audience of people who watched 5 minutes continous of the last 10 minutes of the program (Cleverman-LE 2220-2224) as well as watched 5 minutes continous of the first 10 minutes following program (2225-2235).
The Lead-Out options will default to the same as "Lead-In" Options. By deselecting the check box, users can then make changes to Lead-Out.