Overview on how to run a report in Schedulizer

You have the choice of either opening an already saved Schedulizer report; importing from third party software of creating a schedule from scratch. Reach & Frequencies can be run for schedules containing post spots (spots that have already gone to air), planned spots (yet to fo to air) or a combination of both.

Once at least one demographic is chosen and the Summary & Response curve windows are on screen - you will be able to see the top line results.

For a further detailed result, click on the run button on the tool bar (green icon). This will open the floating details AdQuest Restults window that is commong in both Schedulizer, Maximizer and eTAM Online. The output from this can be printed or exported as required. Results can be viewed as an overall Reach and Frequency, a single market; multiple markets or combined FTA & STV schedules.

Single Market Schedules

This means the results will be based on the one market only.

Multi-Market Schedules

Individual markets can be copied or imported into one large multi-market schedule and then processed to produce a total weighted R&F result. This can also be broken out by market to view each markets' R&F result separately.

For example if a schedule for each of the Sydney, Melbourne and Brisbane markets is imported, the AdQuest results has the ability to display individual markets or combine the three markets to view an overall result.

Combined FTA & Subscription TV Schedules

A schedule can also be created/imported using a combination of Free to Air and Subscription TV Schedules which can then be processed to produce one total weighted R&F result. The process for combining Subscription schedules with FTA schedules is the same as combining multi-market schedules. The results can be viewed as a combined FTA & Subscritpion R&F, or they can be broken out into market results plus an overall Subscrition only R&F.

Opening an existing schedulizer Schedule:

To open an exisitng *.aes file, select File>Open or use the Open icon on the toolbar.

If you have the Response Curve and Summary windows on scree and a demographic is selected, Schedulizer will genereate these results automatically and display the results in these windows. If you wish to bring up the floating Results windo with the full details.

Export the file out of the third party system and save it to an accessible location. In Schedulizer, click File>Import and browse to locate the required file. Select the file and click OK.

The following message box will appear:

Clicking on Yes will remove existing spots in the spot schedule window.

Clicking No will appeand the append the imported schedule to spots already in the spot schedule window. This is particularly important if yhou are trying to import mulitple schedules.

Importing Mutliple Schedules

It is possible to import multiple files into a single schedule in Schedulizer. Click File>Import and browse to locate the files that you wish to import. You can select multiple files by holding down shigt or CTRL keys and click OK.

You will need to import multiple schedules if you wish to look at multi-market R&F result, or a combined subscription TV/FTA TV schedule.

Import Special:

Import special is used to offset the date of the schedule to a different data range or change the market /stations within the schedule (e.g, a submarket schedule changed to a the Agg Market level).