Welcome to eTAM XTC! The latest generation of the Landsberry & James TV ratings analysis platform. eTAM XTC is a complete redevelopment to add new levels of flexibility and power to your TV reporting. Built on our ‘Fusion’ platform, eTAM XTC starts life with all the bells and whistles that our other Fusion products enjoy (e.g. AQX).

eTAM XTC is not just an eTAM Analyzer replacement. In time, most eTAM modules will be included within the single eTAM XTC framework. eTAM XTC will become the ‘one stop shop’ for all TV analysis needs. In the meantime, all existing eTAM modules that have not yet been included in eTAM XTC can simply be launched from the eTAM XTC interface. This allows continuity of our old and new products as other eTAM modules are included.

eTAM XTC has been designed to blend simplicity and reporting power. Basic users can easily open pre-built Reports to get instant results. More advanced users can modify pre-built layouts or design any specific Report from scratch. eTAM XTC takes reporting flexibility to a whole new level!

Subscribers to ‘BCC Media Desktop’ are able to perform various rate analyses in eTAM XTC using our direct link to the BCC rates.