NEWS RELEASE Landsberry & James announce Fusion and AdQuest Extreme (AQX) 4 June 2009 Landsberry & James Group – Australia’s leading independent media software provider – today announced a new platform called ‘Fusion’ that will make it easier than ever for media planner/buyers and media sales strategists to perform coherent and meaningful analysis. Fusion is designed to deliver any data source, including advertising expenditure (Nielsen Media Research AdEx), TV ratings – and potentially circulation and readership figures, radio ratings, internet ratings and sales data – within a single framework. For 18 years, the Landsberry & James Group has provided leading-edge software solutions to all of Australia’s major media organisations and agencies. Carat, Group M, Initiative, MediaCom, Mitchell & Partners, the Nine Network, OMD, Starcom MediaVest Group and Universal McCann are among the Australian businesses trialling the beta version of Fusion, which Landsberry & James released in mid-May. Central to the Fusion platform is AQX, the fifth generation of Landsberry & James’ advertising expenditure and monitoring software, AdQuest Millennium. It uses the Nielsen Media Research database of Australian advertising activity, which is the Australian benchmark for estimating advertising expenditure and volume across mainstream media. For many years AdQuest Millennium has been the first choice for every major Australian media agency, television network and publisher. Overseas, Nielsen Media Research provides AdQuest Millennium to customers of its advertising expenditure and monitoring services in China, Singapore, Thailand, Indonesia, Malaysia, Philippines, New Zealand and Italy. AQX does everything Millennium does but faster and with more advanced analysis features yet operates simply and intuitively, so users can easily undertake complex analysis with ease. Landsberry & James CEO David Landsberry said the company had spent 30 months developing AQX and the Fusion platform to ensure Landsberry & James products remained best of breed – both in Australia and internationally. Fusion provides the platform for Landsberry & James’ continued international expansion. ‘Our customers currently spend their days jumping between various software products to perform their jobs because most data suppliers have their own software,’ Mr Landsberry said. ‘Landsberry & James is not a data supplier but a specialised and independent software house dedicated to media applications. Our goal is to make any data source a customer subscribes to – whether AdEx data, ratings for TV, internet or radio, print media and even sales data – accessible within Fusion to simplify everyone’s life. ‘Landsberry & James can do this because we’re independent: we want to work for and with everyone.’ Mr Landsberry noted the traditionally protective tendencies of data providers – which in the past had led many to insist that customers use proprietary software – were now changing and that forward-thinking suppliers were making their data available to a wider selection of analysis tools. ‘Integration and cross-pollination have always been keys to success in marketing products.’ Mr Landsberry said. ‘When suppliers of research make their data accessible to companies like ours, the end result is a more comprehensive selection of analysis tools that cleverly integrate the various data components with more competitive pricing. ‘Data providers also win. They have a greater opportunity to ingrain themselves in the variety of software solutions available within the market, which adds more value to their data.’
The Landsberry & James Group is an Australian independent business that designs, develops and markets industry-leading media analysis software and services. Landsberry & James clients include major media agencies, media organisations and advertisers throughout the world. Key Landsberry & James products include its advertising expenditure and monitoring software, AdQuest Millennium, and its television ratings analysis suite, AdQuest eTAM. For more information about AdQuest eTAM or to trial the system please CONTACT US.
|