DAVID LANDSBERRY - CHIEF EXECUTIVE OFFICER DAVID LANDSBERRY - CHIEF EXECUTIVE OFFICER
IAN JAMES - CHIEF OPERATING OFFICER
Ian James has more than 20 years experience in research and developing marketing-leading software and analysis products for media sector clients. After a diverse early career that spanned the merchant marines, teaching and driving a taxi, Ian joined Ekas Data Processing as a data processor in 1980. Ekas was a company that processed, produced and dispatched Australian advertising monitoring and expenditure reports for television, newspapers, magazines, radio and co-operative advertising. Ian was later promoted to analyst programmer in the software development team. While at Ekas, Ian met his future business partner, David Landsberry. In 1985, Ian took a year out to complete his degree in Applied Computing Science at the University of Technology, Sydney. Ian joined insurance company GIO as a system programmer in 1986 and a year later moved to Wang Computers, initially in communications support but soon moving to systems engineer in the corporation’s research and development division. Three years later, Ian moved to Data General, one of the first minicomputer firms, in a communications support role. In 1990 he joined David Landsberry and former Channel Ten managing director Ian Gow in setting up AIM Data, where they launched a new product to allow AC Nielsen to enter the advertising monitoring and expenditure measurement business. A PC-based system running on the latest Compaq servers and workstations, AIM Data provided a superior, more flexible and cost effective product than the market had previously seen. The service went live in January 1991, and eight months later sole competitor Tart Research’s rival offer folded. In January 1992, David and Ian formed Landsberry & James with a staff of two (one another) and two clients: AC Nielsen and AIM Data. Landsberry & James has since expanded dramatically, but its goals remain:
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